I was bored today so I wondered how many sites are linking back to my website?
I pointed my browser to Moz Open Site Explorer tool to check if I have any backlinks.
To my amazement there was one backlink from a popular career advice and job search site themuse.com.
I visited the site and checked out the article. I wanted to know how they found my site. The name of the author of the article sounded a bit familiar.
Then suddenly I remembered..
3-4 months ago I signed up for this thing called HARO (Help A Reporter Out). It’s a free service (email list) that connects reporters with experts.
For example. A Wall Street Journal reporter posted this morning:
There were another 45 similar requests this morning and they post three times per day – new posts every time. If you think you have enough experience to chime in then you just send an email to a given address and if they think your input is a good fit then you’ll get featured in their story.
That’s what I did. Took me maybe 5 minutes to write the email and press “Send”. I never even got a reply to my email. That’s why I was so amazed today when I found out that this simple email had landed me a nice high authority backlink. It’s the only email I sent so a 100% conversion rate. Not bad.
Here’s what the request from the reporter looked like:
And here’s my reply:
I only tried it once and then forgot about it when I didn’t get a reply to my first email. Knowing now that it actually worked I’m thinking of creating an experiment around this. Maybe try it like a hundred times and see the ROI. Would you like to see that kind of experiment? Let me know in the comments.