The 10X Rule book review

The 10X Rule: The Only Difference Between Success and Failure
by Grant Cardone

The 10X Rule book cover

The author of this book, Grant Cardone, says to have found the one thing that ensures a person creates extraordinary success. It’s nothing to do with genes, luck or connections. It’s a lot more to do with thinking big and taking action.

But we’ve heard that before, right? I mean, most people seem to agree that without action your plans will never become reality. Then why are so few of us successful? Why are we not taking action?

I want success. I know I want it. I’m even pretty sure that I know what I should do in order to achieve my goals. These goals, when accomplished, would equal success for me. And yet, I stand still and look at the life–full of opportunities–pass me by. Why the hell am I not taking action then!?

So what’s the secret to success?

The 10X Rule essence: „You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.“

10x targets, 10x actions

You need to set unrealistic Goals

Cardone believes that one of the major reasons why people don’t stick to their goals and fail to accomplish them is because they don’t set them high enough. After all, who gets excited about realistic goals?

To maintain your enthusiasm, you have to make your goals substantial enough that they keep your attention. Average and realistic goals are almost always a letdown to the person setting them–who is then unable to fuel his or her goals with the actions necessary.

Who gets excited about realistic goals?

Yes, it can feel counter-intuitive. Especially, after so many people warn us against setting goals that are “too high.”

The harsh reality is that if you set your goals low or average then you will start to give up on them when you encounter any challenges or hard times. To fight through those difficulties, you need a big reason, or you’ll give up before you get there.

You need to start taking different level of action

It’s hard to disagree with Cardone when he writes: “Disciplined and consistent actions are more of a determining factor in the creation of success than any other combination of things.”

Cardone classifies actions under four categories/levels and gives great explanation of what each of those entail. The biggest insight for me was that it takes about just as much energy to do nothing or retreat (hold back to avoid failure) because by doing nothing or retreating you spend a lot of time and energy justifying (to yourself and others) why you are happy with the current (mediocre at best) situation and not taking more action.

If it takes a lot of energy not to get up in the morning after the alarm goes off, you might as well just wake up and use that energy to do something useful that takes you closer to your targets.

Or try to disagree with this one: „Almost every problem people face in their careers and other aspects of their lives–such as failed diets, marriages, and financial problems–are all the result of not taking enough action.“

You must think and act in a wildly different way

Every success story is preceded with a timeline of consistent and persistent actions. There are no great athletes who were born as Olympic medalists. No great entrepreneurs who didn’t have to work hard to make or keep their wealth. It might not look like hard work on the surface because we are presented with the tip of the iceberg. But if you scratch the surface and care to look underneath, you’ll discover that almost every great story is preceded with a lot of consistent work.

Leave no room for mediocrity

To become successful you need to rid yourself of everything average. No more mediocre dreams. Farewell to mediocre friends. Adieu average goals. You have to interact with people better than you. It’s the only way to become better yourself.

„Let your friends, family, and work associates know that you treat average like a terminal disease.“

Use fear to your advantage

There’s more than one reason why people don’t take action but the most common is fear. Fear of failure, fear of success. Fear to be judged. Cardone says that most of the time, what you fear doesn’t even occur.

Use fear as a sign to take action
– Grant Cardone

„Rather than seeing fear as a sign to run–as most other people in the market will do–it must become your indicator to go.“

Whenever you feel fear surfacing, it’s a sign that now is the time to do that thing. If you think you need time to prepare then you are just making things worse as you’ll make the fear grow. Instead, you need to act; and you need to act now.

I still need some luck to get successful, don’t I?

If you think that you need luck to be successful then you are just making excuses and avoiding responsibility.

„Luck is just one of the byproducts of those who take the most action.“ The more actions you take, the better your chances are of getting „lucky.“

Luck is just a byproduct of taking action

More about the book

The 10X Rule is divided into 23 chapters. There are plenty of topics that I didn’t include in this review: time management, criticism, omnipresence, excuses, competition, obsession, to name a few.

There’s a whole chapter about what successful people do. It’s a list of 32 habits/mind-sets/actions you can compare yourself to and see what’s lacking or needs improvement.

Every chapter ends with an exercise. Three to five questions about what you’ve just read and some space to write your answers. Sometimes the questions require you to think about your own life. I really like the exercises because it keeps me focused and makes sure that I didn’t miss the important parts. When I didn’t know the answers by heart I went back and re-read some of that chapter to make sure I got it.

Last chapter will tell you how to get started with 10X thinking and 10X action.

„Staying small and quiet are just ways to continue being small and quiet. Keep thinking this way, and sometime in the very near future, no one will be able to see you, hear you–or be aware that you ever existed.“

Keep thinking small and quiet and no one will be aware that you ever existed

About the author

Grant Cardone
Image credit:

Grant Cardone has been studying success for three decades. He’s a well known sales training expert, speaker, New York Times bestselling author and an avid action taker and entrepreneur.

He hasn’t always been this successful though. He claims to have used alcohol and drugs on a daily basis at the age of twenty.

„Had I continued on without a serious wake-up call, I would have continued to live a mediocre existence at best and probably much worse.“

Cardone published his first book (Sell To Survive) in 2008 at the age of 50. He has published another four books (including The 10X Rule) since then.

Should you read this book?

Yes, if:

  • you want to become successful but don’t know how to achieve it
  • you want success but are afraid to stand out
  • you want to say no to average life and mediocre success.

If you think that average success is enough then you should definitely read this book – if you only have 15 minutes then start with chapter 7.

“Just enough success and I’ll be fine” – it’s the mind-set I had before I picked up and read the 10X Rule. My goal was to make just enough in passive income to replace my day job, not a dime more. Now I’ve set my target to 10X that amount.

Setting my financial goal to 10X the original has helped me see more clearly the actions that I need to take to get there. I know I need to start taking action and creating value rather than trying to beat the system with small tweaks here and there. I no longer fear as much to put myself out there.

I am also more enthused about achieving my goals because if I achieve them, it will be nothing short of remarkable – the quality of my life will dramatically change for the better

What next?

One thought on “The 10X Rule book review

  1. Great summary Bodhi! I’m a big fan of Grant Cardone and I was looking at more reviews and summaries before buying the book and your summary did the trick! Keep up the great work my friend.

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